Heineken : Design de la loge VIP au Stade de France

Heineken : Design de la loge VIP au Stade de France

Véritable outil relationnel avec ses leaders d’opinion et clients VIP, la loge permanente d’Heineken au Stade de France doit être mise à jour. Traduire les valeurs de convivialité, d’exigence, de tradition de l’entreprise, tout en respectant le territoire de chacune de ses marques, telle fut notre mission d’agence … . Au final : - une ambiance conviviale en phase avec le moment de... [Lire la suite]

Un nouveau prix pour Algorythme et KFC

Un nouveau prix pour Algorythme et KFC

Après avoir remporté le prix UJJEF de l’édition d’entreprise en novembre dernier, Algorythme a remporté, avec KFC, le Top Com d’Argent 2009 en Edition – Plaquette pour l’album institutionnel KFC Taste the Difference. Redécouvrez  le cas complet ici  Lire la suite →

Pôle Consulting

Pôle Consulting

C’est le pôle des remises en cause, des contextes qui changent, ou des créations de projets au départ d’une feuille blanche.  Lire la suite →

1. Une approche simple

1. Une approche simple

Une approche simple, par l’écoute, sans brief, qui débouche sur du deliverable très opérationnel : marketing de l’offre corporate / produit / service : positionnements, lancements de nouveaux concepts, de nouveaux produits marketing de la distribution :  positionnements d’enseigne, go to markets planning stratégique : tendances, évolutions de marchés, prospective conduite... [Lire la suite]

2. Une méthode de travail basée sur un cadrage de mission en fonction de notre angle de vue :

2. Une méthode de travail basée sur un cadrage de mission en fonction de notre angle de vue :

Une méthode de travail basée sur un cadrage de mission en fonction de notre angle de vue : des objectifs de recherche clairs une activation des compétences requises au réel une implication de vos équipes en partage d’hypothèses une recommandation finale opérationnelle, avec une ouverture sur le « comment ». le tout, dans un timing et un budget évalués... [Lire la suite]

3. Une équipe « noyau dur » expert/miroir selon les sujets

3. Une équipe « noyau dur » expert/miroir selon les sujets

Une équipe « noyau dur » expert/miroir selon les sujets, renforcée par des consultants experts externes suivant les caractéristiques du projet. Isabelle Templon Directrice générale associée itemplon@algorythme.fr & Anne-Frédérique Bailly-Maitre Directrice générale associée Afbailly-maitre@algorythme.fr . Thierry Molho Directeur général tmolho@algorythme.fr & Christophe... [Lire la suite]

4. Une indépendance de fond par rapport aux autres pôles de l’agence

4. Une indépendance de fond par rapport aux autres pôles de l’agence

Les missions sont traitées en « consulting sec » ou en « accompagnement global », dans le cadre de vos projets : Intervention en amont > vous restez libre de poursuivre avec une autre agence sur la phase déploiement. Intervention en amont ET en aval de vos projets > nous vous accompagnons sur la traduction créative en concepts ombrelles,... [Lire la suite]

Exemples de missions récentes

Exemples de missions récentes

Communication d’un partenariat industriel constructeur en téléphonie mobile / opérateur, à l’échelle européenne. Marketing de l’offre pour le lancement d’une nouvelle offre de service à la personne d’un groupe bancaire. Formulation d’une offre commerciale de services de traitement des documents, à destination des grands comptes. Challenge... [Lire la suite]


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